I got to try Max-freeze Roll-on, I already use Zims other products so I was thrilled to try this out. I love it. I find thier products work better than biofreeze. The roll on was a huge bonus because it allowed me to apply without getting any on my hands, and was easier to convince my husband to put it on me because he hates lotions, gels, etc, on his hands. works awesome feor sore muscles and i especially love it on my neck.